2. Kent Julian's Speaking Story

1) Overview of Kent's current speaking business

2) Kent's story — early life

  • At-risk child
  • Positive impact of hearing a speaker in high school
  • Positive impact of educators
  • College Success

3) Kent's first career track

  • Working with youth via non-profit organizations and coaching
  • Eventually, Kent became the Executive Director of a national youth association
  • Opportunities to speak "on the side" continued to grow

4) Two insights from first career track

  • Speaking opportunity grew only because Kent had a PLATFORM — he had no clue how to market his speaking business
  • Part of his job as an Executive Director was to hire speakers — this gave Kent a front-row seat to what worked and DID NOT work when it comes to booking paid speaking engagements

5) Kent's speaking track

  • 2005 — launched a career coaching business as a side hustle
  •  2008 — transitioned to being employed very PT and primarily working on his career coaching business
  • 2009 — full-time business owner and speaking was added to the mix of the services Kent provided
  • Insight: Kent spent the four years from 2005 to 2009 learning how to market his speaking services

Episode Resources: